Shelby is a former people leader at four venture-backed unicorn tech companies and now advises Series A-C startups on people, culture, and distributed work. After launching her consulting business in 2020, she’s built a thriving solopreneur practice, helping startups scale effectively while also mentoring other consultants. In this episode, Shelby shares how she found her niche, refined her offerings, and structured her business for impact and sustainability. We dive into the challenges of setting boundaries, the evolution of her advisory model, and how she balances flexibility with intentional growth.
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