S1 E2: Jena Dunay: 2x Entrepreneur, and the Differences in Building B2B and B2C Businesses

Jena Dunay is a 2x entrepreneur and the founder of Recruit the Employer. Her first business was a career coaching business and now, she is building her second business as an outplacement and leadership development services firm.  During the conversation Jena shares her journey as an entrepreneur, first with Recruiter the Employer and then with her second business.She discusses the challenges and learnings she encountered along the way, including finding her first paid clients, scaling her business, the importance of diversifying her marketing strategy and the difference between building a B2B and B2C business. Jena also emphasizes the need for entrepreneurs to define their own success

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