S1 E8: Kathy Oneto, and Building a Business with Sustainable Ambition

Kathy Oneto is a solopreneur, podcast host, and Founder of the Oneto Agency. After working in branding and marketing for large companies, Kathy decided to go off on her own, and to pursue a portfolio career that better aligned with her interests, values and aspirations.

During this conversation, Kathy reveals her thoughtful approach to business model design, emphasizing how solopreneurs can find alignment between their values and business strategy. She also discusses building a portfolio business and the importance of relationships in entrepreneurial success. Kathy also shared her insights on branding, sustainable ambition, and the lessons she’s learned as she transitioned from corporate life to running her own agency.

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